As part of the initiative to advertise our Empowered Artisans for the month of May, we organized a radio promo with Classic FM 94.3, our official Media Partner, to discuss our ongoing projects with the Artisans, the criteria given, how they participate and win, the challenges they face during the lockdown and how it affects their businesses.

Hence, our decision to create an all-year-round calendar of tasks for the Artisans.

By so doing, whether they are out of a job or not, The Artisan Hub will always remain a Platform where they can advance their skills, engage their Mentors and colleagues, participate in training programs, webinars and take Master Classes, all while standing a chance to win cash prizes and rewards every single week.

The Artisan Profile Challenge for the Month of May

Since the Artisan Hub launched its first Empowerment promo last year December, we have since empowered 14 Artisans, a selection process that involves various criteria in which the top Artisans get rewarded for excelling in their various fields.

In April 2020, we started implementing a project that will run through the entire Calendar year, starting with “The Artisan Profile Challenge” in the month of May. This in other words is a weekly challenge where Artisans are encouraged to complete their professional profiles on our Community hub, by so doing people are able to view their various craftsmanship on our platform, creating opportunities for a larger clientele base. We select a winner every week, as the Artisan of the week! They get rewards in cash and gift items, as well as promotions on our social media platforms, inclusive of Sponsored Ads on Instagram & Facebook, this we believe helps build more awareness for their businesses.

Initially, we had challenges with Artisans not knowing what to do to engage on the platform. While their creativity has never been in question, how to navigate their creativity into entrepreneurial development is where we aim to achieve our goals, which has lead us to create an all-year-round calendar for tasks, where Artisans are given opportunities weekly to enhance themselves through various challenges and get rewarded in return.